Reading Time: less than a minute I am a UX Designer. I work in a Company where web/mobile application development is the focus. As human beings, we have our own definitions and interpretations of everything under the sun. So to understand the perspectives, I asked 5 colleagues from different departments (same company), on their thoughts on UX. Responses … Continue reading Perspectives

It’s the little things that have a big impact!

Reading Time: less than a minute HDFC ATM here did not rely on just text to provide information to users. As a person who cannot read Hindi, having the exclamation icon indicated that the ATM is out of service. The effort to show an image along with the text saved us, users, a lot of time and trouble. … Continue reading It’s the little things that have a big impact!

Redefining the in-store shopping experience

Reading Time: 4 mins approx. As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel … Continue reading Redefining the in-store shopping experience

Movie Character Persona: Food for Thought

Reading Time: 2 mins approx. Author: Tinu Alexander John Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go … Continue reading Movie Character Persona: Food for Thought