It’s the little things that have a big impact!

Reading Time: less than a minute HDFC ATM here did not rely on just text to provide information to users. As a person who cannot read Hindi, having the exclamation icon indicated that the ATM is out of service. The effort to show an image along with the text saved us, users, a lot of time and trouble. … Continue reading It’s the little things that have a big impact!

Redefining the in-store shopping experience

Reading Time: 4 mins approx. As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel … Continue reading Redefining the in-store shopping experience

Movie Character Persona: Food for Thought

Reading Time: 2 mins approx. Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the … Continue reading Movie Character Persona: Food for Thought

A memorable restaurant experience

Reading Time: 2 mins approx. Friday evenings are for ‘Dine Out’ and that's been the tradition when we were in the US, a few years ago. We go to some restaurant, eat and relax. One Friday we went to a Chinese restaurant near home, where we have never been before. We received the menu cards … Continue reading A memorable restaurant experience