Reading Time: 2 mins approx. “People remember incomplete or interrupted tasks better than completed tasks” … Sounds familiar? In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this … Continue reading Zeigarnik Effect
Because every person knows what he likes, every person thinks he is an expert on user interfaces. - Paul Heckel
Reading Time: 2 mins approx. People simply love the word “FREE”. They are happy and willing to use anything that is given to them for free. So our marketers and ad agencies play really well with this word. In our everyday lives, we have come across different variations for free like: Free trialsBuy One Get … Continue reading Are Free Trials Really Free?
Every great design begins with an even better story. - Lorinda Mamo
Design used to be the seasoning you'd sprinkle on for taste; now it's the flour you need at the start of the recipe. - John Maeda
Design isn't finished until somebody is using it. - Brenda Laurel
Reading Time: 4 mins approx. Be it design or development, productivity has always derived a high-quality output. And to be productive, one has to be passionate. Passionate people always thrive to provide the best solutions. But how? Easier said than done. #me At the start of my career, I used to categorise designers as a … Continue reading Progressive Design
UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse. - Dain Miller