Formulating an Optimum UX Content Strategy

Reading Time: 5 mins approx. This article was first posted on Lollypop Design studio The content strategy has been a key pillar of the overall marketing strategy in most notable organizations. However, in recent times, the UX content strategy is making its presence felt more than ever. What’s the difference, one might ask. Well, just … Continue reading Formulating an Optimum UX Content Strategy

User Research: Fitness app vs Gym

Reading Time: 2 mins approx. Every UX Designer must have hands-on experience in ‘User Research’ to do justice to his/her work and that’s the dream that all of us here at UXShots decided to tackle a couple of months ago. Our research objective was to try and answer this question, “Can fitness apps replace gyms? … Continue reading User Research: Fitness app vs Gym

Are loyalty programs loyal to users?

Late last week I went to a hypermarket to buy groceries. I had my two-year-old daughter with me and shopping with kids is... Oh God! Almost impossible I would say. The staff were very helpful and friendly. They entertained my little one and even pushed the shopping cart so that I could quickly get everything … Continue reading Are loyalty programs loyal to users?

Can Introverts be UX Designers?

When I decided to start my career in UX, one thing that really bothered me was, being a UX Designer I’m supposed to interact with new people every day; with clients for requirement gathering and follow-ups; with users/potential users as the part of user research, and with my colleagues in different locations. But I am … Continue reading Can Introverts be UX Designers?