Zeigarnik Effect

“People remember incomplete or interrupted tasks better than completed tasks” …

Sounds familiar?

In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this is now known as the Zeigarnik effect. Read More

Are Free Trials Really Free?

People simply love the word “FREE”. They are happy and willing to use anything that is given to them for free. So our marketers and ad agencies play really well with this word. In our everyday lives, we have come across different variations for free like:

  • Free trials
  • Buy One Get One Free
  • Risk-Free
  • Free and clear.

However, despite the various versions of free, it remains an incredibly powerful word, and its influence over us as consumers is Read More

Progressive Design

Reading Time: 4 mins approx.

Be it design or development, productivity has always derived a high-quality output. And to be productive, one has to be passionate. Passionate people always thrive to provide the best solutions. But how? Easier said than done.

#me At the start of my career, I used to categorise designers as a special species of creative people. Though I am not wrong, later I realised that the best designs are never made in isolation.

When design becomes product and product becomes experience, the Read More