Late last week I went to a hypermarket to buy groceries. I had my two-year-old daughter with me and shopping with kids is... Oh God! Almost impossible I would say. The staff were very helpful and friendly. They entertained my little one and even pushed the shopping cart so that I could quickly get everything … Continue reading Are loyalty programs loyal to users?
Reading Time: 3 mins approx. We are UX Designers and we strive to make sure interactions are smooth and pleasing. Have we ever thought of making people interactions also smooth all the time? Yes, it is purely dependant on the context, but to make ‘people experience’ better should also be a focus of a UX … Continue reading People Experience – PX
Reading Time: 3 minutes approx With the discovery of ATM (which is associated with every bank) around the world and that too 24x7, our lives have been made amazing in so many ways. Let's talk from a bank perspective - As a bank customer, we need to wait in banks to get cash and to do so, … Continue reading ATM Affairs
Reading Time: 4 mins approx. As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel … Continue reading Redefining the in-store shopping experience
Reading Time: 2 mins approx. Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the … Continue reading Movie Character Persona: Food for Thought
Reading Time: 2 mins approx. Friday evenings are for ‘Dine Out’ and that's been the tradition when we were in the US, a few years ago. We go to some restaurant, eat and relax. One Friday we went to a Chinese restaurant near home, where we have never been before. We received the menu cards … Continue reading A memorable restaurant experience