Xperience: The sum of all interactions

Reading Time: 3 mins approx. We decided to celebrate our 18th Friendship Anniversary and wanted it to be an experience to cherish a lifetime. After a lot of discussions, we decided to do a Fly Dine (at Banglore). From the day we reserved our seats, both of us were super excited. The most exciting part … Continue reading Xperience: The sum of all interactions

Onboarding emails done right!

Reading Time: 1 min approx. On signing up to any platform, we’ll typically receive two emails - ‘Confirm your email ID’ and ‘Your email is verified/ Welcome’. We’ve seen quite a few of these emails in our lifetime to know the procedure. It’ll have the usual content and a link to click. But here’s how … Continue reading Onboarding emails done right!

Redefining the in-store shopping experience

Reading Time: 4 mins approx. As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel … Continue reading Redefining the in-store shopping experience

Movie Character Persona: Food for Thought

Reading Time: 2 mins approx. Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the … Continue reading Movie Character Persona: Food for Thought

A memorable restaurant experience

Reading Time: 2 mins approx. Friday evenings are for ‘Dine Out’ and that's been the tradition when we were in the US, a few years ago. We go to some restaurant, eat and relax. One Friday we went to a Chinese restaurant near home, where we have never been before. We received the menu cards … Continue reading A memorable restaurant experience