Xperience: The sum of all interactions

Reading Time: 3 mins approx.

We decided to celebrate our 18th Friendship Anniversary and wanted it to be an experience to cherish a lifetime. After a lot of discussions, we decided to do a Fly Dine (at Banglore). From the day we reserved our seats, both of us were super excited. The most exciting part was the photos which the “Professional Photographer” would click for us and we flaunting it (yeah, we are crazy!). We waited patiently for the day.

I travelled from Trivandrum to Banglore with much excitement. We met by noon and decided we shud take a Read More

Onboarding emails done right!

Reading Time: 1 min approx.

On signing up to any platform, we’ll typically receive two emails – ‘Confirm your email ID’ and ‘Your email is verified/ Welcome’. We’ve seen quite a few of these emails in our lifetime to know the procedure. It’ll have the usual content and a link to click. But here’s how Any.do made it more interesting. Read More

ATM Affairs

Reading Time: 3 minutes approx

With the discovery of ATM (which is associated with every bank) around the world and that too 24×7, our lives have been made amazing in so many ways.

Let’s talk from a bank perspective – As a bank customer, we need to wait in banks to get cash and to do so, we have to go through numerous ways to withdraw it. First, as we enter the bank Read More

Redefining the in-store shopping experience

Reading Time: 4 mins approx.

As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel stores in town, both international as well as local brand outlets.

Sometimes the ambience of the store and the services provided by them really make me happy but Read More

Movie Character Persona: Food for Thought

Reading Time: 2 mins approx.

Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the end of all this create a few personas for the primary groups.

Then create a Read More

A memorable restaurant experience

Reading Time: 2 mins approx.

Friday evenings are for ‘Dine Out’ and that’s been the tradition when we were in the US, a few years ago. We go to some restaurant, eat and relax. One Friday we went to a Chinese restaurant near home, where we have never been before. We received the menu cards and our order goes like this: One Egg drop soup and one chicken fried rice with chicken well done and no bean sprouts (people always customize their orders there and why not me ! :D). Food was really awesome and we loved it. I paid the bill, they asked my name and phone number to register for the membership plan to earn rewards points. All done, we left the restaurant.

A few days later, Read More