Shots

The Role of Psychology in UXD – Part 2

Reading Time: 6 mins approx. In my previous article, we went through five psychological phenomena that help designers understand their users. Now let's have a look at five more. 6. The Pratfall Effect In social psychology, the Pratfall effect says that competent people appear more likeable and attractive when they make a mistake than when … Continue reading The Role of Psychology in UXD – Part 2

The Role of Psychology in UXD – Part 1

Reading Time: 6 mins approx. A popular belief about design is that it is purely an artistic job, but the truth is, there is much more to design than what meets the eye. To create a truly valuable design that users love, we must understand the person using it. We should visualize their goals and … Continue reading The Role of Psychology in UXD – Part 1

Usability Aesthetics & Branding Guidelines

Reading Time: 4 mins approx. Aesthetic UI Design is one of the key aspects while talking about usability which gives the visual experience to the user. Branding Guideline is one of the prerequisites that a UI Designer needs before starting a new UI design. It is a document created by the designer who designed the … Continue reading Usability Aesthetics & Branding Guidelines

One Time Password

Money transactions became very easy after the onset of online banking. Transferring money, paying bills and debts are all just a few clicks away. But with these increasing online transactions, security became the prime concern. Username and password or ATM pins were not enough. So banks started taking extra precautions to increase security and prevent … Continue reading One Time Password

User-centred Analysis: The Backbone of UX Design

Reading Time: 4 mins approx. UCA is a multistage process done to analyze the users and create a solution that would satisfy their needs. This process helps us in understanding the business as well as the customer/user goals. UCA is the best approach to understand the ins and outs of the product to be developed … Continue reading User-centred Analysis: The Backbone of UX Design