Reading Time: 4 mins approx. Once upon a time, I went to an ATM in India to draw some money. […]

Convenience vs Experience: Movie Theatres
Reading Time: 4 mins approx. A Friday evening, sitting in front of a giant screen with a medium sized popcorn […]
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Reading Time: 3 mins approx. Author: Tinu Alexander John Imagine it’s 2059, and you are at a park. You see […]
Zeigarnik Effect
Reading Time: 2 mins approx. “People remember incomplete or interrupted tasks better than completed tasks” … Sounds familiar? In the […]
Are Free Trials Really Free?
Reading Time: 2 mins approx. People simply love the word “FREE”. They are happy and willing to use anything that […]
My Problem Cont’d
Reading Time: less than a minute Author: Mithila Chandran My Yoga Mat!! Looking very neat and clean. Length: 170 cm […]
Anticipatory Design
Reading Time: 6 mins approx. Working as a UX Designer, I keep myself updated about the latest UX trends that […]
Xperience: The sum of all interactions
Reading Time: 3 mins approx. We decided to celebrate our 18th Friendship Anniversary and wanted it to be an experience […]
Onboarding emails done right!
Reading Time: 1 min approx. On signing up to any platform, we’ll typically receive two emails – ‘Confirm your email […]

Does Restaurant Menu always impress you?
Reading Time: 3 mins approx. You and me, we all like to dine out. More than good food it’s the […]