Reading Time: 4 mins approx. UCA is a multistage process done to analyze the users and create a solution that […]
Archive for ‘Insights’
An exception to being user-friendly
Reading Time: 8 mins approx. In simple terms, the job of a UX Designer is to make people’s life easy. […]
Impact of food delivery apps on techies
Reading Time: 3 mins approx. The business of delivering restaurant food to customer’s place have improvised from telephone-based ordering system […]
User Research: Fitness app vs Gym
Reading Time: 2 mins approx. Every UX Designer must have hands-on experience in ‘User Research’ to do justice to his/her […]
Are loyalty programs loyal to users?
Late last week I went to a hypermarket to buy groceries. I had my two-year-old daughter with me and shopping […]
Pioneers in UX
Reading Time: 2 mins approx. Author: Mithila Chandran Donald Norman – “Beauty and brains, pleasure and usability – they should […]
Stepping in one’s shoes – via Bodystorming
Reading Time: 3 mins approx. In my previous article – Typography for Older Adults. How important is it? , I […]
People Experience – PX
Reading Time: 3 mins approx. We are UX Designers and we strive to make sure interactions are smooth and pleasing. […]
Zeigarnik Effect
Reading Time: 2 mins approx. “People remember incomplete or interrupted tasks better than completed tasks” … Sounds familiar? In the […]
Are Free Trials Really Free?
Reading Time: 2 mins approx. People simply love the word “FREE”. They are happy and willing to use anything that […]
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