
Archive for ‘Insights’


How to kick-off projects remotely

Immersive Design Experience

How to create an effective product strategy

Zeigarnik Effect

Will AI affect UX?
Artificial Intelligence (AI), has dominated current advancement in technology and is transforming the digital world. From Alexa to Siri, AI […]

What is Data Storytelling?

A brief overview of product strategy

UX vs. CX
Are the following statements true? User Experience (UX) is all about creating a wireframe of a product. UX is just […]

SUS: A usability measure
Recently a dear friend of mine asked, “Do you measure Usability using SUS?” “I have read about it but have […]