Reading Time: 6 mins approx. In my previous article, we went through five psychological phenomena that help designers understand their users. Now let's have a look at five more. 6. The Pratfall Effect In social psychology, the Pratfall effect says that competent people appear more likeable and attractive when they make a mistake than when … Continue reading The Role of Psychology in UXD – Part 2
Reading Time: 6 mins approx. A popular belief about design is that it is purely an artistic job, but the truth is, there is much more to design than what meets the eye. To create a truly valuable design that users love, we must understand the person using it. We should visualize their goals and … Continue reading The Role of Psychology in UXD – Part 1
Reading Time: 4 mins approx. UCA is a multistage process done to analyze the users and create a solution that would satisfy their needs. This process helps us in understanding the business as well as the customer/user goals. UCA is the best approach to understand the ins and outs of the product to be developed … Continue reading User-centred Analysis: The Backbone of UX Design
Reading Time: 8 mins approx. In simple terms, the job of a UX Designer is to make people’s life easy. The truth is, everyone's job in some way or the other is to make people’s life easy. Take the example of a cashier at a store, his job makes life easier for customers as well … Continue reading An exception to being user-friendly
Reading Time: 3 mins approx. The business of delivering restaurant food to customer's place have improvised from telephone-based ordering system to takeout counters, and now websites and mobile applications. We at UXShots conducted a User Research on "The impact of food delivery apps on techies". Research Objective: This research aims to take a deeper look … Continue reading Impact of food delivery apps on techies
Reading Time: 2 mins approx. Every UX Designer must have hands-on experience in ‘User Research’ to do justice to his/her work and that’s the dream that all of us here at UXShots decided to tackle a couple of months ago. Our research objective was to try and answer this question, “Can fitness apps replace gyms? … Continue reading User Research: Fitness app vs Gym
Late last week I went to a hypermarket to buy groceries. I had my two-year-old daughter with me and shopping with kids is... Oh God! Almost impossible I would say. The staff were very helpful and friendly. They entertained my little one and even pushed the shopping cart so that I could quickly get everything … Continue reading Are loyalty programs loyal to users?
Reading Time: 2 mins approx. Author: Mithila Chandran Donald Norman - “Beauty and brains, pleasure and usability - they should go hand in hand” Don Norman is the co Founder and consultant of the Nielsen Norman Group. He is best known for his book ‘The Design of Everyday Things’. He has expertise in design, usability, … Continue reading Pioneers in UX
Reading Time: 3 mins approx. In my previous article - Typography for Older Adults. How important is it? , I mentioned that to be a skilled UX Designer, we need to have the ability to empathize with people. Once you understand their - point of views, interests, pains, and gains, we may provide viable solutions … Continue reading Stepping in one’s shoes – via Bodystorming
Reading Time: 3 mins approx. We are UX Designers and we strive to make sure interactions are smooth and pleasing. Have we ever thought of making people interactions also smooth all the time? Yes, it is purely dependant on the context, but to make ‘people experience’ better should also be a focus of a UX … Continue reading People Experience – PX
