Visual Hierarchy

With emerging technologies and changes in the user interface, the strength for visual design continues to grow. However, the way we perceive visual information remains the same. Visual hierarchy can be defined as follows: “Visual hierarchy controls the delivery of the experience. If you have a hard time figuring out where to look on a … Continue reading Visual Hierarchy

Ergonomically designed WFH

Ergonomics, also known as Comfort Design is a term closely related to ‘User Experience’. It is the process of designing/arranging workplaces or products so that they fit the people who use them.  Being an IT professional, our job requires us to be seated at a desk for several hours a day. This sedentary lifestyle is … Continue reading Ergonomically designed WFH

The Role of Psychology in UXD – Part 2

Reading Time: 6 mins approx. In my previous article, we went through five psychological phenomena that help designers understand their users. Now let's have a look at five more. 6. The Pratfall Effect In social psychology, the Pratfall effect says that competent people appear more likeable and attractive when they make a mistake than when … Continue reading The Role of Psychology in UXD – Part 2

The Role of Psychology in UXD – Part 1

Reading Time: 6 mins approx. A popular belief about design is that it is purely an artistic job, but the truth is, there is much more to design than what meets the eye. To create a truly valuable design that users love, we must understand the person using it. We should visualize their goals and … Continue reading The Role of Psychology in UXD – Part 1

User-centred Analysis: The Backbone of UX Design

Reading Time: 4 mins approx. UCA is a multistage process done to analyze the users and create a solution that would satisfy their needs. This process helps us in understanding the business as well as the customer/user goals. UCA is the best approach to understand the ins and outs of the product to be developed … Continue reading User-centred Analysis: The Backbone of UX Design