Stepping in one’s shoes – via Bodystorming

Reading Time: 3 mins approx. In my previous article - Typography for Older Adults. How important is it? , I mentioned that to be a skilled UX Designer, we need to have the ability to empathize with people. Once you understand their -  point of views, interests, pains, and gains, we may provide viable solutions … Continue reading Stepping in one’s shoes – via Bodystorming

Zeigarnik Effect

Reading Time: 2 mins approx. “People remember incomplete or interrupted tasks better than completed tasks” … Sounds familiar? In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this … Continue reading Zeigarnik Effect

Redefining the in-store shopping experience

Reading Time: 4 mins approx. As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel … Continue reading Redefining the in-store shopping experience

Movie Character Persona: Food for Thought

Reading Time: 2 mins approx. Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the … Continue reading Movie Character Persona: Food for Thought

A workplace revamp: How to improve the UX of your office

Given a 9-5 schedule, an average adult spends about forty hours a week at his/her workplace. Irrespective of how passionate someone is about their job, there will be times when work becomes, well, just that, work. Improving the user experience of workspaces could be the jolt to drive more creative and innovative work consistently. Most … Continue reading A workplace revamp: How to improve the UX of your office