Reading Time: 3 mins approx. In my previous article - Typography for Older Adults. How important is it? , I mentioned that to be a skilled UX Designer, we need to have the ability to empathize with people. Once you understand their - point of views, interests, pains, and gains, we may provide viable solutions … Continue reading Stepping in one’s shoes – via Bodystorming
Category: Insights
People Experience – PX
Reading Time: 3 mins approx. We are UX Designers and we strive to make sure interactions are smooth and pleasing. Have we ever thought of making people interactions also smooth all the time? Yes, it is purely dependant on the context, but to make ‘people experience’ better should also be a focus of a UX … Continue reading People Experience – PX
Zeigarnik Effect
Reading Time: 2 mins approx. “People remember incomplete or interrupted tasks better than completed tasks” … Sounds familiar? In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this … Continue reading Zeigarnik Effect
Are Free Trials Really Free?
Reading Time: 2 mins approx. People simply love the word “FREE”. They are happy and willing to use anything that is given to them for free. So our marketers and ad agencies play really well with this word. In our everyday lives, we have come across different variations for free like: Free trialsBuy One Get … Continue reading Are Free Trials Really Free?
Anticipatory Design
Reading Time: 6 mins approx. Working as a UX Designer, I keep myself updated about the latest UX trends that would enhance my knowledge in this field. Three years ago, I was going through UX articles to gain wisdom and I came across an article that claimed itself to be the next breakthrough in the … Continue reading Anticipatory Design
Human Body UX
Reading Time: 3 mins approx. We often talk about UX of applications or websites that we come across, UX of products that we use, UX of cars by which we travel, of mobile phones we use, of doors in our office, parking space and what not. We have covered the UX of all the physical … Continue reading Human Body UX
Redefining the in-store shopping experience
Reading Time: 4 mins approx. As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel … Continue reading Redefining the in-store shopping experience
Movie Character Persona: Food for Thought
Reading Time: 2 mins approx. Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the … Continue reading Movie Character Persona: Food for Thought
Usability Testing: A Wise Choice to Good Design
Reading Time: 6 mins approx. It has been more than two years since I started my journey as a UX designer. I was fortunate enough to be with a team where I was encouraged to learn a lot on my own and experiment things. As a result of which from the day one in my … Continue reading Usability Testing: A Wise Choice to Good Design
A workplace revamp: How to improve the UX of your office
Given a 9-5 schedule, an average adult spends about forty hours a week at his/her workplace. Irrespective of how passionate someone is about their job, there will be times when work becomes, well, just that, work. Improving the user experience of workspaces could be the jolt to drive more creative and innovative work consistently. Most … Continue reading A workplace revamp: How to improve the UX of your office
