User-centred Analysis: The Backbone of UX Design

Reading Time: 4 mins approx. UCA is a multistage process done to analyze the users and create a solution that would satisfy their needs. This process helps us in understanding the business as well as the customer/user goals. UCA is the best approach to understand the ins and outs of the product to be developed … Continue reading User-centred Analysis: The Backbone of UX Design

Impact of food delivery apps on techies

Reading Time: 3 mins approx. The business of delivering restaurant food to customer's place have improvised from telephone-based ordering system to takeout counters, and now websites and mobile applications. We at UXShots conducted a User Research on "The impact of food delivery apps on techies". Research Objective:  This research aims to take a deeper look … Continue reading Impact of food delivery apps on techies

User Research: Fitness app vs Gym

Reading Time: 2 mins approx. Every UX Designer must have hands-on experience in ‘User Research’ to do justice to his/her work and that’s the dream that all of us here at UXShots decided to tackle a couple of months ago. Our research objective was to try and answer this question, “Can fitness apps replace gyms? … Continue reading User Research: Fitness app vs Gym

Are loyalty programs loyal to users?

Late last week I went to a hypermarket to buy groceries. I had my two-year-old daughter with me and shopping with kids is... Oh God! Almost impossible I would say. The staff were very helpful and friendly. They entertained my little one and even pushed the shopping cart so that I could quickly get everything … Continue reading Are loyalty programs loyal to users?

Stepping in one’s shoes – via Bodystorming

Reading Time: 3 mins approx. In my previous article - Typography for Older Adults. How important is it? , I mentioned that to be a skilled UX Designer, we need to have the ability to empathize with people. Once you understand their -  point of views, interests, pains, and gains, we may provide viable solutions … Continue reading Stepping in one’s shoes – via Bodystorming

Zeigarnik Effect

Reading Time: 2 mins approx. “People remember incomplete or interrupted tasks better than completed tasks” … Sounds familiar? In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this … Continue reading Zeigarnik Effect