Human beings are visual creatures who are inherently judgemental in nature. We size each other up quite quickly. According to scientists, humans form impressions about things they see around in less than one-tenth of a second. And this is one of the major reasons why we prefer to make the first impression to be the … Continue reading Halo Effect
Category: Insights
Visual Hierarchy
With emerging technologies and changes in the user interface, the strength for visual design continues to grow. However, the way we perceive visual information remains the same. Visual hierarchy can be defined as follows: “Visual hierarchy controls the delivery of the experience. If you have a hard time figuring out where to look on a … Continue reading Visual Hierarchy
Microconversions
In e-commerce UX, buying a product is the big move, the macro-conversion, but how do users decide to buy products online? Online shops are a highly competitive market and it is more than likely that your business has some strong counterparts in the field. Apart from the usual tracking of sales, providing quality products, and … Continue reading Microconversions
Dark Patterns: The darkness in UX
Are you someone who buys things online very often? Have you ever felt the pressure of minimum stock available for an item that has been in your wishlist for a few days? Or have you experienced the disappointment with hidden costs added to a product towards the end of your checkout process? If so, then … Continue reading Dark Patterns: The darkness in UX
Learning UX
Today we are answering the most frequent question we get on UXShots: How to learn UX? Yes, there are plenty of materials available online and courses you can take to learn UX. The best option that we recommend while doing courses online is always to choose a course where you will get a mentor. Here … Continue reading Learning UX
THE FOLD SITUATION: 2020
Reading Time: less than a minute. Do people see content below the fold? Hey come on, this is 2020 after all. People scroll, dummy. Should we be having this conversation? Well, kind of yes, because there is a catch this time. Let's see this situation from a different outlook. Oh, and by the way, I'm … Continue reading THE FOLD SITUATION: 2020
Ergonomically designed WFH
Ergonomics, also known as Comfort Design is a term closely related to ‘User Experience’. It is the process of designing/arranging workplaces or products so that they fit the people who use them. Being an IT professional, our job requires us to be seated at a desk for several hours a day. This sedentary lifestyle is … Continue reading Ergonomically designed WFH
The Role of Psychology in UXD – Part 2
Reading Time: 6 mins approx. In my previous article, we went through five psychological phenomena that help designers understand their users. Now let's have a look at five more. 6. The Pratfall Effect In social psychology, the Pratfall effect says that competent people appear more likeable and attractive when they make a mistake than when … Continue reading The Role of Psychology in UXD – Part 2
The Role of Psychology in UXD – Part 1
Reading Time: 6 mins approx. A popular belief about design is that it is purely an artistic job, but the truth is, there is much more to design than what meets the eye. To create a truly valuable design that users love, we must understand the person using it. We should visualize their goals and … Continue reading The Role of Psychology in UXD – Part 1
User-centred Analysis: The Backbone of UX Design
Reading Time: 4 mins approx. UCA is a multistage process done to analyze the users and create a solution that would satisfy their needs. This process helps us in understanding the business as well as the customer/user goals. UCA is the best approach to understand the ins and outs of the product to be developed … Continue reading User-centred Analysis: The Backbone of UX Design
