Zeigarnik Effect

“People remember incomplete or interrupted tasks better than completed tasks” …

Sounds familiar?

In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this is now known as the Zeigarnik effect. Read More

Are Free Trials Really Free?

People simply love the word “FREE”. They are happy and willing to use anything that is given to them for free. So our marketers and ad agencies play really well with this word. In our everyday lives, we have come across different variations for free like:

  • Free trials
  • Buy One Get One Free
  • Risk-Free
  • Free and clear.

However, despite the various versions of free, it remains an incredibly powerful word, and its influence over us as consumers is Read More

Anticipatory Design

Reading Time: 6 mins approx.

Working as a UX Designer, I keep myself updated about the latest UX trends that would enhance my knowledge in this field. Three years ago, I was going through UX articles to gain wisdom and I came across an article that claimed itself to be the next breakthrough in the field of design.

Not to keep in suspense, the articles that I read was about ‘Anticipatory Design’.

Based on this, I researched on Anticipatory design and I thought this would be a great topic to share with my team so that Read More

Human Body UX

Reading Time: 3 mins approx.

We often talk about UX of applications or websites that we come across, UX of products that we use, UX of cars by which we travel,  of mobile phones we use, of doors in our office, parking space and what not. We have covered the UX of all the physical products that we see around ourselves. Then, a thought came to my mind as to why aren’t we looking into the UX of ourselves? Of course, I’m talking about the ‘Human Body’.

Useful (means content should be original and fulfilling a need): If a product is not useful for someone, why would we bring it to the market? Similarly, our body has to Read More

Redefining the in-store shopping experience

Reading Time: 4 mins approx.

As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel stores in town, both international as well as local brand outlets.

Sometimes the ambience of the store and the services provided by them really make me happy but Read More

Movie Character Persona: Food for Thought

Reading Time: 2 mins approx.

Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the end of all this create a few personas for the primary groups.

Then create a Read More

Usability Testing: A Wise Choice to Good Design

Reading Time: 6 mins approx.

It has been more than two years since I started my journey as a UX designer. I was fortunate enough to be with a team where I was encouraged to learn a lot on my own and experiment things. As a result of which from the day one in my career, I have always been eagerly looking forward to an opportunity where I really got a chance to implement what I learned and read from different articles on UX. One of the topics that grabbed my interest was Usability Testing which is considered to be one of the crucial areas in the UX discipline.

What is Usability Testing?

Usability testing is a process of understanding how Read More