Artificial Intelligence (AI), has dominated current advancement in technology and is transforming the digital world. From Alexa to Siri, AI […]
Archive for ‘Insights’
What is Data Storytelling?
A brief overview of product strategy
UX vs. CX
Are the following statements true? User Experience (UX) is all about creating a wireframe of a product. UX is just […]
SUS: A usability measure
Recently a dear friend of mine asked, “Do you measure Usability using SUS?” “I have read about it but have […]
What’s your gender?
A person’s gender expression and/or gender identity may or may not be the same as their gender assigned at birth. […]
Halo Effect
Human beings are visual creatures who are inherently judgemental in nature. We size each other up quite quickly. According to […]
Visual Hierarchy
With emerging technologies and changes in the user interface, the strength for visual design continues to grow. However, the way […]
Microconversions
In e-commerce UX, buying a product is the big move, the macro-conversion, but how do users decide to buy products […]
Dark Patterns: The darkness in UX
Are you someone who buys things online very often? Have you ever felt the pressure of minimum stock available for […]
