Formulating an Optimum UX Content Strategy

Reading Time: 5 mins approx. This article was first posted on Lollypop Design studio The content strategy has been a key pillar of the overall marketing strategy in most notable organizations. However, in recent times, the UX content strategy is making its presence felt more than ever. What’s the difference, one might ask. Well, just … Continue reading Formulating an Optimum UX Content Strategy

UX outside screens: The story of 2 ATMs and a lonely dustbin

Reading Time: 4 mins approx. Once upon a time, I went to an ATM in India to draw some money. There were two ATMs in this particular room and both were working just fine. I went to the ATM on the right and drew money, and the machine choked out my balance receipt. I took … Continue reading UX outside screens: The story of 2 ATMs and a lonely dustbin

Does Restaurant Menu always impress you?

Reading Time: 3 mins approx. You and me, we all like to dine out. More than good food it's the whole great experience or good vibe that makes it a memorable one. While entering a restaurant, there are many elements which draw our attention. It may be the ambience, table arrangement, food presentation and many … Continue reading Does Restaurant Menu always impress you?