Why haven’t I clicked on an ad my entire life?

Reading Time: 2 mins approx. The title is a little misleading, let me clarify that first. To the best of my knowledge, I don't remember ever clicking on an ad. I would call myself an experienced internet user. I have been online for more than half my life and I have seen many ads during … Continue reading Why haven’t I clicked on an ad my entire life?

Movie Character Persona: Food for Thought

Reading Time: 2 mins approx. Imagine you are in the process of creating an application for the general masses and your budget lets you conduct little to no research on your target audiences. Under normal circumstances we would list out the goals and pain points we think our target groups go through and at the … Continue reading Movie Character Persona: Food for Thought