What’s your gender?

A person’s gender expression and/or gender identity may or may not be the same as their gender assigned at birth. Every human being is different and that includes their gender as well. An important distinction to make before we get into this article is to differentiate between sex and gender. Though people typically use these … Continue reading What’s your gender?

The Role of Psychology in UXD – Part 2

Reading Time: 6 mins approx. In my previous article, we went through five psychological phenomena that help designers understand their users. Now let's have a look at five more. 6. The Pratfall Effect In social psychology, the Pratfall effect says that competent people appear more likeable and attractive when they make a mistake than when … Continue reading The Role of Psychology in UXD – Part 2

The Role of Psychology in UXD – Part 1

Reading Time: 6 mins approx. A popular belief about design is that it is purely an artistic job, but the truth is, there is much more to design than what meets the eye. To create a truly valuable design that users love, we must understand the person using it. We should visualize their goals and … Continue reading The Role of Psychology in UXD – Part 1

Can Introverts be UX Designers?

When I decided to start my career in UX, one thing that really bothered me was, being a UX Designer I’m supposed to interact with new people every day; with clients for requirement gathering and follow-ups; with users/potential users as the part of user research, and with my colleagues in different locations. But I am … Continue reading Can Introverts be UX Designers?

Convenience vs Experience: Movie Theatres

Reading Time: 4 mins approx. A Friday evening, sitting in front of a giant screen with a medium sized popcorn or a cup of cold coffee in hand surrounded by an excited audience is a great feeling. Most of my weekends are like this. One question my friends and colleagues constantly ask me is why … Continue reading Convenience vs Experience: Movie Theatres

Gardening and UX: A good mix?

Reading Time: 5 mins approx. Having a hobby is to spend one’s leisure time in a relaxing and fruitful manner. It helps us take a break from the daily rush of life and gives us joy and a sort of satisfaction. Good hobbies can improve one’s personality and character. Furthermore, it helps in discovering our … Continue reading Gardening and UX: A good mix?

Redefining the in-store shopping experience

Reading Time: 4 mins approx. As a shopaholic, I frequently purchase apparels for my friends, family and myself. My friends & cousins always take me with them for shopping when they want to buy something special (maybe because I have a good sense of fashion 😛 ). So I have visited most of the apparel … Continue reading Redefining the in-store shopping experience