Late last week I went to a hypermarket to buy groceries. I had my two-year-old daughter with me and shopping with kids is... Oh God! Almost impossible I would say. The staff were very helpful and friendly. They entertained my little one and even pushed the shopping cart so that I could quickly get everything … Continue reading Are loyalty programs loyal to users?
Reading Time: 2 mins approx. “People remember incomplete or interrupted tasks better than completed tasks” … Sounds familiar? In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this … Continue reading Zeigarnik Effect
Reading Time: 2 mins approx Are you the kind of person who likes organising everything around you? Every time I dig around for a file in my system or have to do an unnecessary search to access a folder, I feel like I’m least organised. I know a few people who love doing it and … Continue reading Information Architecture (IA) in Daily Life
Reading Time: 2 mins approx. Friday evenings are for ‘Dine Out’ and that's been the tradition when we were in the US, a few years ago. We go to some restaurant, eat and relax. One Friday we went to a Chinese restaurant near home, where we have never been before. We received the menu cards … Continue reading A memorable restaurant experience