Zeigarnik Effect

“People remember incomplete or interrupted tasks better than completed tasks” …

Sounds familiar?

In the 1920s, Bluma Wulfovna Zeigarnik conducted a study on memory in which she compared memory in relation to incomplete and complete tasks. She found that incomplete tasks are easier to remember than successful ones and this is now known as the Zeigarnik effect. Read More

Information Architecture (IA) in Daily Life

Reading Time: 2 mins approx

Are you the kind of person who likes organising everything around you? Every time I dig around for a file in my system or have to do an unnecessary search to access a folder, I feel like I’m least organised. I know a few people who love doing it and that includes my husband! 😀 Let me make it clear. He is a photographer by passion and his hard drive is filled with photographs (may be more than four terabytes or so). Still, I can easily get any photos I look for and had never wasted time hunting for any of them. Though it’s very simple, I like the way he organises the photographs. Being a UX Designer, Read More

A memorable restaurant experience

Reading Time: 2 mins approx.

Friday evenings are for ‘Dine Out’ and that’s been the tradition when we were in the US, a few years ago. We go to some restaurant, eat and relax. One Friday we went to a Chinese restaurant near home, where we have never been before. We received the menu cards and our order goes like this: One Egg drop soup and one chicken fried rice with chicken well done and no bean sprouts (people always customize their orders there and why not me ! :D). Food was really awesome and we loved it. I paid the bill, they asked my name and phone number to register for the membership plan to earn rewards points. All done, we left the restaurant.

A few days later, Read More