Are Free Trials Really Free?

People simply love the word “FREE”. They are happy and willing to use anything that is given to them for free. So our marketers and ad agencies play really well with this word. In our everyday lives, we have come across different variations for free like:

  • Free trials
  • Buy One Get One Free
  • Risk-Free
  • Free and clear.

However, despite the various versions of free, it remains an incredibly powerful word, and its influence over us as consumers is Read More

How Intuitive Am I?

Reading Time: 2 mins approx.

Most of us have a misconception that UX Design is all about wireframing. But wireframing is just a part of a very long, essential and iterative process called UCA.

Wireframing is, however, indispensable because it is the design phase where the designers put in all their ideas, thoughts, and assumptions into a single framework. In other words, it serves as a visual guide that can be used for testing with users prior to launch. A sample pattern of the final product will be helpful in Read More

Usability Testing: A Wise Choice to Good Design

Reading Time: 6 mins approx.

It has been more than two years since I started my journey as a UX designer. I was fortunate enough to be with a team where I was encouraged to learn a lot on my own and experiment things. As a result of which from the day one in my career, I have always been eagerly looking forward to an opportunity where I really got a chance to implement what I learned and read from different articles on UX. One of the topics that grabbed my interest was Usability Testing which is considered to be one of the crucial areas in the UX discipline.

What is Usability Testing?

Usability testing is a process of understanding how Read More