Human beings are visual creatures who are inherently judgemental in nature. We size each other up quite quickly. According to scientists, humans form impressions about things they see around in less than one-tenth of a second. And this is one of the major reasons why we prefer to make the first impression to be the … Continue reading Halo Effect
A short video explaining what dark patterns are and how to spot them. https://youtu.be/7_BImTuQZAk
Are you someone who buys things online very often? Have you ever felt the pressure of minimum stock available for an item that has been in your wishlist for a few days? Or have you experienced the disappointment with hidden costs added to a product towards the end of your checkout process? If so, then … Continue reading Dark Patterns: The darkness in UX
Reading Time: 4 mins approx. UCA is a multistage process done to analyze the users and create a solution that would satisfy their needs. This process helps us in understanding the business as well as the customer/user goals. UCA is the best approach to understand the ins and outs of the product to be developed … Continue reading User-centred Analysis: The Backbone of UX Design
Reading Time: 3 mins approx. Spilling your coffee isn't nice. Especially the embarrassment you experience after the incident. None of us like to be caught in such a situation but it would have happened to most of you. Well just like you all I too had to go through this awful situation. Getting crushed in … Continue reading Have you ever spilled coffee?
Reading Time: 2 mins approx. People simply love the word “FREE”. They are happy and willing to use anything that is given to them for free. So our marketers and ad agencies play really well with this word. In our everyday lives, we have come across different variations for free like: Free trialsBuy One Get … Continue reading Are Free Trials Really Free?
Reading Time: 2 mins approx. Most of us have a misconception that UX Design is all about wireframing. But wireframing is just a part of a very long, essential and iterative process called UCA. Wireframing is, however, indispensable because it is the design phase where the designers put in all their ideas, thoughts, and assumptions … Continue reading How Intuitive Am I?
Reading Time: 6 mins approx. It has been more than two years since I started my journey as a UX designer. I was fortunate enough to be with a team where I was encouraged to learn a lot on my own and experiment things. As a result of which from the day one in my … Continue reading Usability Testing: A Wise Choice to Good Design