In e-commerce UX, buying a product is the big move, the macro-conversion, but how do users decide to buy products online? Online shops are a highly competitive market and it is more than likely that your business has some strong counterparts in the field. Apart from the usual tracking of sales, providing quality products, and … Continue reading Microconversions
Here's a quick introduction to the basics of Information Architecture (IA). https://youtu.be/XnVjTdfUWHU
India is in the midst of a 21-day lockdown and each day the news gets more and more depressing. We are sure that there will be light at the end of the tunnel but its impossible to see it right now. So as we fight this pandemic as a nation the least we could do … Continue reading Lockdown UX
Supposing is good, but finding out is better - Mark Twain
Reading Time: 8 mins approx. In simple terms, the job of a UX Designer is to make people’s life easy. The truth is, everyone's job in some way or the other is to make people’s life easy. Take the example of a cashier at a store, his job makes life easier for customers as well … Continue reading An exception to being user-friendly
Reading Time: 2 mins approx. Every UX Designer must have hands-on experience in ‘User Research’ to do justice to his/her work and that’s the dream that all of us here at UXShots decided to tackle a couple of months ago. Our research objective was to try and answer this question, “Can fitness apps replace gyms? … Continue reading User Research: Fitness app vs Gym
Reading Time: 2 mins approx. On the rainy Saturday morning of August 10th, 2019, UXShots conducted its very first event, “Let’s talk UX”. The massive turnout for our event in spite of heavy rainfall reinstated the value and passion prevalent among Technopark employees for User Experience. Our speaker for the day was Krishand R.K., an … Continue reading Event Highlights: Let’s Talk UX
Reading Time: less than a minute I was blissfully working on something really important when I got this notification. I read it, understood it, but I didn't want to deal with it right then. The general behaviour of notifications is that there will be an option to dismiss it for now. So out of habit, … Continue reading A ‘Go away’ icon?
Reading Time: 1 min approx. On signing up to any platform, we’ll typically receive two emails - ‘Confirm your email ID’ and ‘Your email is verified/ Welcome’. We’ve seen quite a few of these emails in our lifetime to know the procedure. It’ll have the usual content and a link to click. But here’s how … Continue reading Onboarding emails done right!
Reading Time: less than a minute HDFC ATM here did not rely on just text to provide information to users. As a person who cannot read Hindi, having the exclamation icon indicated that the ATM is out of service. The effort to show an image along with the text saved us, users, a lot of time and trouble. … Continue reading It’s the little things that have a big impact!